Stop & Shop Launches Website to Address Springfield/Millburn Issues
Store in Springfield that is seeking a variance for a property in Millburn creates website to couteract the opposition's website.
Saying it wants to give the public the "real facts," Stop & Shop Supermarkets announced the launch of www.StopandShopSpringfield.com, a site executives say was created to educate and inform the local community about its new Springfield/Millburn location.
Known as the old Saks Fifth Avenue site, the vacant property along Millburn Avenue will include a brick main building and parking away from Millburn Avenue, and a significantly more landscaping, including larger buffers between the site and its residential neighbors, Stop & Shop officials said in a press release issued this week.
“While we have owned the property along Millburn Avenue since 1994, we have spent years engineering and designing a smaller, more efficient Stop & Shop for the site that blends in with the surrounding community, as well as including a significant amount of traffic improvements along that section of Millburn Avenue. We’re excited to be the anchor tenant the area needs to revitalize local businesses” said Arlene Putterman, Manager, Public and Community Relations for Stop & Shop's New York Metro Division.
“Several different site approvals have been necessary because the actual site is split between the boundaries of Springfield and Millburn - this has created a lot of misinformation about the project we want to correct. We believe the best way to do this is make all the facts readily available to our neighbors, stand ready to answer their questions and let them make up their own minds, rather than be influenced by other’s agenda,” Ms. Putterman said in the release.
The site has renderings and plans and an email contact for residents, firstname.lastname@example.org for any questions they might have.