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Financial Coach for Kids & Teens

What’s in a Last Name?

Recently, I read about two interesting studies on last names and its relation to your potential earnings and your spending habits.

According to a recent study, women who keep their maiden name when married are perceived as more intelligent and competent. Study participants attributed a higher income value to a woman keeping her maiden name such that she could potentially earn more than $500,000 over her lifetime. Here’s a good article on LearnVest for more info to share with your older daughters.

Another study by Professor Carlson of Georgetown University found that children with last names in the later part of the alphabet are more likely to grow up to buy early so they don’t miss a “deal.” You can blame teachers for lining up the kids in alphabetical order, which means the kids with last names early in the alphabet get used to getting things first and don’t feel rushed to make a decision. So, if your last name is at the end of the alphabet, you might want to help your children learn to control an impulse buy by taking a pause before purchasing that “limited time deal.”

Actually, no matter what letter your last name begins with, it’s a good thing to teach your kids and teens to stop and think before making a purchase. Teach them to stick to their budget, live within their means and remember…there’s always another sale tomorrow!

carol Cohn

11:21 am on Saturday, June 25, 2011

What is this, financial astrology?

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Don

10:49 am on Monday, June 27, 2011

Of course, this study is based on the famous one where they found people with black sounding names were only called back a fraction of the number of times that people with white sounding names were, all other factors being equal.

An old female friend of mine is white, but she has a black sounding first name. So does her sister. After that original study came out, I wondered if she had read it and realized that her name sounded black. (She seems to be the only person in the US with her name.)

Regardless, she's doing better now. But she had to get a PhD to do it.

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