"Home is where you start from," T.S. Eliot wrote — and a new video sponsored by the township government boasts Millburn is one of the greatest places to start.
The short documentary, now available online at the township's new 'landing page,' MillburnUSA.com, highlights everyday life of Millburn residents from commuting on NJ Transit to school events, such as the Strawberry Festivals.
"I think it's wonderful," Mayor Sandra Haimoff said. "I think it's good for our town."
The six-month project, which cost the town $20,000, shows all the activities the town has offered from this summer's "Girls' Night Out" to the Annual President's 5K Cup and concerts in Taylor Park.
The township was approached in the beginning of the year to make a nationwide commercial but Haimoff said she didn't see the point. However, after seeing West Orange's promotional video online, the township committee was inspired to make the new video as a way to attract business and residents.
"I was literally blown away and I thought this is terrific," Haimoff said about West Orange's video, which took a more personal approach with the mayor narrating. "I didn't want to narrate ours because it would date the video."
Longtime resident Michael Becker, of Becker Communications, supervised the making of the film with professional videographers to "increase the knowledge of Millburn but also instill even more pride in one of America’s greatest towns."
Since Becker has been a resident for years, the mayor said the video captures his emotions towards the town.
"This is not a commercial that is used on purchased "time" and then gets tired over time," Becker said. "This is a resource that as I said could or should last at least 10 years."
Along with the promotional video of the town, the company also created a new 'landing page' for the township. The site serves as a one-stop-shop for all information on township providing links to everything from the Paper Mill Playhouse to the Millburn Library.
“The goal of this Millburn project we commissioned was to integrate all aspects of the township into one visual resource and display the information with great pride and emotion," Haimoff said. "We wanted our own residents to see this video and feel good about the place they live."