A new location gives an old store new character in downtown Millburn.
Jia Boutique, which opened in Millburn in 2008, moved to a new location at 359 Millburn Ave. this past week.
"We're right in the heart of downtown now," one of the owners, Lindsay Novalis, said. "We're in the middle of everything here."
The contemporary specialty store, Jia Boutique, is a men and women clothing store that carries designers who create trendsetting unique clothing and accessories.
Novalis described the new space is more "chic and intimate" than the old location. She explained her and the other owner, Kim Romano, had a lot more influence on the design of the store.
"This store has a lot more character," Novalis said about the store-front near the intersection of Millburn Avenue and Main Street. "It's actually smaller but we got to design the place."
The old store at 304 Millburn Ave. had more of an urban feel she said.
For the grand reopening, the store will host a trunk show with !T Jeans on Wednesday from 12 to 5 p.m. at its new location.
It is also offering many other promotions for its reopening, such as free pair of jeans give-away and a reopening sale for example.
It carries brands: Alternative, Anac, Angie, Aryn K, Bagtique, Dex, C.C. Couture, IT Jeans, Medusa's Heirlooms, Melie Bianco, Oramomi, Pink Polkadot, Pure & Simple, Raw 7, Rice/Rico, Sweet Pea, Sweeties, Threads 4 Thought, Trunk and Wedensday.
Hours: 10 to 6 p.m Monday through Wednesday, Thursday 10 to 7 p.m. and Friday and Saturday from 10 to 6 p.m. Closed on Sundays.
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