Small Business Marketing Tips

So often these days when we think about marketing our small business, we think about finding new customers on the internet. Facebook, Yelp, Google Ads – they all take up an inordinate amount of our attention. But let’s face it, there are plenty of customers out there who will fly under your radar if you focus all of your marketing efforts online. So here are a few ways to market to your local audience, without relying on the internet:

Sponsor a Local Event

Food festivals, charity motorcycle rides, fundraisers for sick locals – all of these events seek out corporate sponsors. As a sponsor, you will likely see your name on signage and advertising for the event, and will often receive special recognition from the stage and on the event’s website. Plus, you garner goodwill from the community and feel good in the process.

Who do you go to when you need an attorney to look over a contract? Or an accountant to advise you about a thorny tax issue? If you’re turning to the internet, you’re doing it wrong. There are local business owners there who you need – and who need your services, too. Host a networking event so you can find one another.

Have you ever seen one of those fish bowls at a local restaurant? Throw in your business card and you can win a fabulous prize. Well, those little fish bowls are actually used for lead generation. If you’re trying to reach local business owners, put up your own fish bowl and offer your own prize. (Just be sure to ask people to opt-in if you plan to market to them using email later.)

More than anything, communities come together around food. Ask a local restaurant to name a sandwich or special after your business. An item on the menu named after your company will generate conversation. This works better, of course, if you are a regular and constantly order that entrée.

Are you the go-to person for graphic design or social media or repair work for a non-profit? Your contribution will be noticed, especially if you do work at a discounted or pro bono rate. And remember – the board of directors of most non-profits is made up of local movers and shakers.  Doing a good job for them can often mean more – paying – local business.

Need more marketing help for your business? Contact Adam Segall at PR Revolution (973)998-6000 or visit us at http://prrevolution.com