Stop & Shop Launches Website to Address Springfield/Millburn Issues

Store in Springfield that is seeking a variance for a property in Millburn creates website to couteract the opposition's website.

Saying it wants to give the public the "real facts," announced the launch of  www.StopandShopSpringfield.com, a site executives say was created to educate and inform the local community about its new Springfield/Millburn location.

Known as the old site, the vacant property along Millburn Avenue will include a brick main building and parking away from Millburn Avenue, and a significantly more landscaping, including larger buffers between the site and its residential neighbors, Stop & Shop officials said in a press release issued this week.

“While we have owned the property along Millburn Avenue since 1994, we have spent years engineering and designing a smaller, more efficient Stop & Shop for the site that blends in with the surrounding community, as well as including a significant amount of traffic improvements along that section of Millburn Avenue. We’re excited to be the anchor tenant the area needs to revitalize local businesses” said Arlene Putterman, Manager, Public and Community Relations for Stop & Shop's New York Metro Division.

“Several different site approvals have been necessary because the actual site is split between the boundaries of Springfield and Millburn - this has created a lot of misinformation about the project we want to correct. We believe the best way to do this is make all the facts readily available to our neighbors, stand ready to answer their questions and let them make up their own minds, rather than be influenced by other’s agenda,”  Ms. Putterman said in the release.

The site has renderings and plans and an email contact for residents,  stopandshopspringfield@gmail.com for any questions they might have.


MarkDS March 23, 2012 at 12:27 PM
I know that this will make many want to burn me at the stake for heresy, but I think and have long thought that, regardless of what, happens with the Saks site that a traffic light at Baltusrol is a good idea. It is hard to make a left turn there and Short Hills Ave. backs up too much coming out of Short Hills.
millresident March 23, 2012 at 11:46 PM
I think anything there would be great! That end of town needs a boost big time.
John Fonseca March 24, 2012 at 02:15 AM
Many of the residents of "that end of town" are very concerned about traffic safety, especially the large number of tractor-trailers that would be traversing an already congested traffic corridor. They don't address that in the Traffic Safety section of the new website AT ALL. At the last hearing they made it clear that the Morris Ave driveway would not allow any truck traffic. All of the trucks supplying the store will be coming in and out via the Millburn Ave driveways.
Joanne Smythe March 24, 2012 at 02:29 AM
If you think the intersection at Short Hills Ave backs up now, what will happen when there are 10-20% more cars on Millburn Ave heading to and from this "Super Stop & Shop"?
Joanne Smythe March 24, 2012 at 02:33 AM
Has anyone suggested closing off Baltusrol Way where it meets Millburn Ave? That seems preferable to adding a traffic light and widening the road. See gallery: http://www.stopandshopspringfield.com/gallery
Joanne Smythe March 24, 2012 at 02:37 AM
To add, Springfield township may control that building lot, but Millburn township controls Baltusrol Way. If Springfield wants to allow building a giant store bringing in a large volume of road traffic, we should close off Baltusrol Way.
John Fonseca March 24, 2012 at 05:23 AM
I'm assuming that you're joking. That would be an interesting experiment, though. If they did that, then everyone in Glenwood would then have to go through side streets to reach Millburn Ave and popular destinations such as town, 24, 78, 22, and the Vauxhall retail stores. Are you really saying that we should just accept the inevitable and welcome Stop & Shop with open arms or do something even more damaging to our community out of spite? I'm not sure.
mom March 24, 2012 at 01:51 PM
Sixteen years is a very long time to have an empty building. I would welcome another shopping option in town, and agree with Millresident. No one said much when the Chanticler was torn down (and the historic mansion entombed within was demolished). Putting up an eyesore of a parking deck on Essex Street is coming down the pike too, courtesy of the township committee. Taxpayers were NEVER given the chance to speak on this, even though there are clear options available.
mom March 24, 2012 at 01:56 PM
Tractor trailers would make their delivery at off hours, when traffic is less congested. I'm quite sure this would be addressed if asked. Adding a traffic light at Baltusrol seems to make sense (closing it off most certainly does not--would only make things worse.
Millers'79 March 24, 2012 at 06:04 PM
All of these issues, concern, etc are a carbon copy of when Fresh Fields came to town. Then they announced they were leaving and people were bummed out. I have lived in town my whole life. We need to let this happen. It will be ok!!
Joanne Smythe March 24, 2012 at 09:29 PM
People in Glenwood would likely welcome the reduction of traffic and speeding from Baltusrol Way. Rather than "damage" this section of town, it would actually increase property values (and tax revenues). In any event, it's just an idea, perhaps worth exploring. Also, I'm not saying to give up, but the fact is, the Stop & Shop property is not located in Millburn township. Perhaps, the township should have purchased that land, and the Tutor Time land, to prevent these unwanted issues from arising.
baxter March 24, 2012 at 11:43 PM
If there will be more traffic and congestion, values of property go down over time. In NYT couple weeks ago said Short HIlls/Millburn is green and open compared to other NYC suburbs. We came here not Bergen-that's why.
Joanne Smythe March 25, 2012 at 12:08 AM
mom, it's not just a traffic light, it's a complete re-working of the Baltusrol Way intersection from a suburban street corner into a widened, busy intersection. See gallery: http://www.stopandshopspringfield.com/gallery What are the estimates of the additional traffic on Millburn Ave and surrounding streets? A 10-20% increase in traffic seems likely. The proposed "Super Stop & Shop" would be 64,000 square feet (Kings on Morris Ave is 45,000 square feet). While everyone wants to see something built on the now-vacant lot, it's unlikely a mega-supermarket is the answer.
John Fonseca March 25, 2012 at 02:32 AM
People in Glenwood have cars, too. Sometimes we like to go places in them. The problem with speeders on Baltusrol is a matter of law enforcement, not of closing a street that serves many local residents as a gateway to the world. Three years ago MPD had placed an officer on this road to nab speeders. On my way back from shopping, I pulled up along side and thanked him. He said that he was pulling over a constant stream of motorists almost as fast as he could return to his position. He also said that he was clocking many of them at 50-60 mph. In a 25!!! I've never seen this happen again and last year I called asking that they consider doing it again. No response.
Joanne Smythe March 25, 2012 at 04:18 AM
I would hardly describe Baltusrol Way as a "gateway to the world" when there are myriad other roads nearby providing similar access to all local roads and amenities. Have a look at the gallery provided by the "Super Stop and Shop" people to see how they intend to widen Millburn Ave to accommodate more lanes of traffic. http://www.stopandshopspringfield.com/gallery This is more than the addition of a traffic light, it's an increase in the volume of traffic on Millburn Ave, and surrounding roads, particularly Baltusrol Way which intersects at the proposed expanded intersection. If today there is a constant stream of motorists traveling at 50-60 MPH in 25 MPH zones, consider what will happen when the volume of cars on these roads increase 10-20%.
george smith March 25, 2012 at 12:39 PM
OMG! Get a life people!
Sophie March 25, 2012 at 01:36 PM
I'm not certain as to why Stop & Shop would even want to have a supermarket there. Their investment will be large in order to turn that location into a supermarket as well as staff and stock it. The location is not easily accessible from the highways so attracting shoppers from out of town will be difficult if not impossible. Although the immediate surrounding zipcodes are attractive from an affluence metrics, the competition for those shoppers is fierce. There are already 3-4 supermarkets in town or close to town. Another supermarket will just force food costs down as the markets compete for our dollars and none of the markets will be realizing any profits. This doesn't make any sense from a business perspective.
John Fonseca March 25, 2012 at 03:20 PM
You can keep inserting the URL for the gallery section as many times as you want. It doesn't change the fact that the site mention truck traffic or that none of it will be routed directly to Morris Ave via the third driveway. The Stop & Shop engineer was clear about this fact at last week's hearing. Adding large truck traffic to an already congested area is different that just adding more automobile traffic. Trucks have different spacial requirements when maneuvering. As for mom's comment on trucks only delivering during off hours, I'm not sure what fact that statement is based upon. I see plenty of Shoprite and other large retail trucks around during the day. Ms. Smythe, It's clear from your comments that you don't live in the part of town most directly impacted by your idea to close Baltusrol. Of course there are alternative ways to get out of this area, including going north and routing through narrow residential streets to come out on Morris Tpk west of Benihana, but Baltusrol is the most direct and fastest way to access 24E (78, GSP, NJTP, EWR, NYC) and 24W (287N, 80, Mall). All of that involves going down Baltusrol Way from here. Maybe you never have reason to leave town. Nothing wrong with that, but for those of us that live in this section and do leave town on a regular basis, Baltusrol is important and needs to stay open. I'm ok with a light, so long as it's timed carefully with the ones on either side of it.
Joanne Smythe March 26, 2012 at 03:33 AM
Opinions aside... 1) This proposed "Super Stop and Shop" would be 64,000 square feet (Kings is 45,000). 2) The parking lot depicted at stopandshopspringfield.com can hold about 250 customer vehicles. http://www.stopandshopspringfield.com/gallery 3) Millburn Ave would be widened to add additional lanes and a traffic light. 4) What is the projected increase in traffic from this 64,000 square foot, 250 parking space facility?


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