Stop & Shop Launches Website to Address Springfield/Millburn Issues

Store in Springfield that is seeking a variance for a property in Millburn creates website to couteract the opposition's website.

Saying it wants to give the public the "real facts," announced the launch of  www.StopandShopSpringfield.com, a site executives say was created to educate and inform the local community about its new Springfield/Millburn location.

Known as the old site, the vacant property along Millburn Avenue will include a brick main building and parking away from Millburn Avenue, and a significantly more landscaping, including larger buffers between the site and its residential neighbors, Stop & Shop officials said in a press release issued this week.

“While we have owned the property along Millburn Avenue since 1994, we have spent years engineering and designing a smaller, more efficient Stop & Shop for the site that blends in with the surrounding community, as well as including a significant amount of traffic improvements along that section of Millburn Avenue. We’re excited to be the anchor tenant the area needs to revitalize local businesses” said Arlene Putterman, Manager, Public and Community Relations for Stop & Shop's New York Metro Division.

“Several different site approvals have been necessary because the actual site is split between the boundaries of Springfield and Millburn - this has created a lot of misinformation about the project we want to correct. We believe the best way to do this is make all the facts readily available to our neighbors, stand ready to answer their questions and let them make up their own minds, rather than be influenced by other’s agenda,”  Ms. Putterman said in the release.

The site has renderings and plans and an email contact for residents,  stopandshopspringfield@gmail.com for any questions they might have.


Joanne Smythe March 25, 2012 at 04:18 AM
I would hardly describe Baltusrol Way as a "gateway to the world" when there are myriad other roads nearby providing similar access to all local roads and amenities. Have a look at the gallery provided by the "Super Stop and Shop" people to see how they intend to widen Millburn Ave to accommodate more lanes of traffic. http://www.stopandshopspringfield.com/gallery This is more than the addition of a traffic light, it's an increase in the volume of traffic on Millburn Ave, and surrounding roads, particularly Baltusrol Way which intersects at the proposed expanded intersection. If today there is a constant stream of motorists traveling at 50-60 MPH in 25 MPH zones, consider what will happen when the volume of cars on these roads increase 10-20%.
george smith March 25, 2012 at 12:39 PM
OMG! Get a life people!
Sophie March 25, 2012 at 01:36 PM
I'm not certain as to why Stop & Shop would even want to have a supermarket there. Their investment will be large in order to turn that location into a supermarket as well as staff and stock it. The location is not easily accessible from the highways so attracting shoppers from out of town will be difficult if not impossible. Although the immediate surrounding zipcodes are attractive from an affluence metrics, the competition for those shoppers is fierce. There are already 3-4 supermarkets in town or close to town. Another supermarket will just force food costs down as the markets compete for our dollars and none of the markets will be realizing any profits. This doesn't make any sense from a business perspective.
John Fonseca March 25, 2012 at 03:20 PM
You can keep inserting the URL for the gallery section as many times as you want. It doesn't change the fact that the site mention truck traffic or that none of it will be routed directly to Morris Ave via the third driveway. The Stop & Shop engineer was clear about this fact at last week's hearing. Adding large truck traffic to an already congested area is different that just adding more automobile traffic. Trucks have different spacial requirements when maneuvering. As for mom's comment on trucks only delivering during off hours, I'm not sure what fact that statement is based upon. I see plenty of Shoprite and other large retail trucks around during the day. Ms. Smythe, It's clear from your comments that you don't live in the part of town most directly impacted by your idea to close Baltusrol. Of course there are alternative ways to get out of this area, including going north and routing through narrow residential streets to come out on Morris Tpk west of Benihana, but Baltusrol is the most direct and fastest way to access 24E (78, GSP, NJTP, EWR, NYC) and 24W (287N, 80, Mall). All of that involves going down Baltusrol Way from here. Maybe you never have reason to leave town. Nothing wrong with that, but for those of us that live in this section and do leave town on a regular basis, Baltusrol is important and needs to stay open. I'm ok with a light, so long as it's timed carefully with the ones on either side of it.
Joanne Smythe March 26, 2012 at 03:33 AM
Opinions aside... 1) This proposed "Super Stop and Shop" would be 64,000 square feet (Kings is 45,000). 2) The parking lot depicted at stopandshopspringfield.com can hold about 250 customer vehicles. http://www.stopandshopspringfield.com/gallery 3) Millburn Ave would be widened to add additional lanes and a traffic light. 4) What is the projected increase in traffic from this 64,000 square foot, 250 parking space facility?


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