Hilton Short Hills Spa Relaunches as Eforea
Celebrities walk the blue carpet to celebrate Hilton's new concept spa.
It was a star-studded affair as the Hilton Short Hills re-opened its spa as Eforea on Thursday night. The Hilton owners decided to become the beta tester of the chain's new spa concept idea, Eforea after their orginial spa went out of business two years ago. Vanessa Main, head of Hilton's Spa Development in the Asian Pacific markets said the company will launch 127 spas and 80 of them will be Eforea. The spa carries three product lines including Vitaman, a brand aimed at men. "A lot of travelers are men, and we want to be certain we have products and services that are tailored to their tastes," said Main. "Each spa will carry these lines but each spa will also have unique elements that reflect their location." Bethany Frankel, from The …
J S Beckerman
4:31 pm on Friday, October 22, 2010
What a joke. Was this an event for "C" listers? Frankel is the closest thing to female Joker. She looks like Jack Nicholson in the Batman movie. Where did she buy her cheek implants? more ›